Company

Built in Phnom Penh for the way Cambodia sells.

In Cambodia, selling happens in chat: voice notes, Khmer mixed with English, KHQR, and "bong" in every line. We build TobSar for that world.

Phnom Penh shophouses with a delivery bike passing

Our mission

Give every shop that sells through chat more time for people and more possibilities for the business.

តបសារ

TobSar comes from តបសារ, "to reply to a message". It is the job sellers do hundreds of times a day, and the one we want to make lighter, so sellers have time for the customers who really need them.

Our story

From one full inbox to 40+ merchants.

01
The problem we saw
In Cambodia, people buy in chat. Sellers answer the same questions (in stock? how much? delivery to my province?) hundreds of times a day, while they also pack and ship.
02
Built in Phnom Penh
Founder Chettra Nang started TobSar as an AI sales agent for Cambodia's chat-to-buy market. Our team helps every seller set up, on Telegram or in person.
03
Selected and supported
TobSar was selected for the Techo Startup Center accelerator, and is supported by Google for Startups, Amazon for Startups, Plug and Play, Venture 2080 and others.
04
Today
40+ merchants sell with TobSar, and their shops receive 5,000+ customer messages a day across Messenger, Telegram and Instagram.
05
Next: our first 100
We are looking for our first 100 founding businesses. Each gets double the chats in its first paid period.